Reed Holden on IT Services Price Wars

In pricing guru Reed Holden’s latest newsletter and blog post, he drives home the point that while IT buyers tend to look like are buying on price they really are not. They just use low price providers to drive down the prices of others.

The way to call them on this is to offer options, including a bare bones option. Once the prospect reject the idea of the lowest price, they are no longer a price buyer. We need to call them on this.

Also, IT providers need to lead with a strategy of distinguishing themselves as knowledge firms, not service firms. This means positioning themselves more like insurance companies do. With insurance (healthcare excepted, but do not get me started), we pay for things we do not want. With IT, we do not want problems.

Timesheet free child rearing

I am so opposed to billing by the time unit, that I refuse to pay the $0.50 for those two minute mechanical rides to nowhere near shopping centers.

In this video, you see how my kids completely enjoy themselves (effectiveness) even though the ride never moves at all (not efficient), plus I don’t pay anything!

As an added bonus they make their own sounds and it qualifies as creative play!