The Wall Street Journal posted several excellent articles (including links to some MIT Sloan articles) on pricing yesterday. I thought it might be helpful to provide the links.
- Raise Your Prices! – Face it: Most companies can’t compete on price. And the good news is they don’t have to
- Seven Mistakes of Poor Pricers
- The Myth of Commoditization – Executives, entrepreneurs and investors are too ready to believe that commodity is destiny. The result is a dulling of strategic focus and a narrowing of the business mind.
- Why the Highest Price Isn’t the Best Price – How to practice value-based pricing that boosts profits and promotes better relationships with customers.