Customer Service Transparency

MAS 90 Guru, Wayne Schulz told me about a cool customer service feedback mechanism that 37signals uses. 37signals are the creators of TypePad, MoveableType and other blogging solutions Basecamp, Highrise, Backpack, and Campfire, all web-based collaboration software solutions.

imageWhat they do is post, for all the world to see, the rating of there most recent 100 interactions with customers on a simple three point scale: great, just OK, and not so good. They tally the ratings and post them on a real time basis.

This is brilliant. It is simple, easy to understand, and I would think relatively easy to do.

How about doing them one better and posting it on your home page?

2 thoughts on “Customer Service Transparency

  1. Many corporations are coming late to the party with regards to customer feedback transparency. I’ve had my share of employers who go out of their way to sensor this type of feedback. It shows the utmost integrity to be transparent, and consequently, it will draw more business.

  2. Pingback:Tweets that mention Customer Service Transparency --

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