One of my all time favorite TEDTalks is by Rory Sutherland, a principal at the advertising firm Ogilvy. His brilliant analysis was on display again at Zeitgeist 2011.
The lessons here are many, but for me key learning is the link between Austrian and Behavioral economics:
All value is subjective, AND…
All prices are contextual.
The implications of these two statements together are profound and in my opinion amount to an economic theory of everything.
Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy for Sage Business Solutions in North America. He is the co-host with Ron Baker of the Voice America Business Channel's The Soul of Enterprise. Prior to joining Sage Software, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation companies. Before that, he co-founded Third Wave Business Systems, a Microsoft Business Solutions Partner, in 1996, which grew to 20 team members and 5 million in revenue. At Third Wave, Ed developed the implementation methodology and managed the front and back office consulting teams. Ed is senior fellow at the VeraSage Institute, a think tank dedicated to the elimination of the billable hour in all professional organization. He is a frequent contributor to industry publications and has spoken at many conferences worldwide.
