My “Why” – Latest Edition

Two years ago, I posted twice about my Why statement. (See those posted here and here for further explanation.)

Since I am convinced that one’s Why is a ever emerging concept, I thought it would be appropriate to share my latest Why, which is:

I believe that entrepreneurs continue the work of creation. I help entrepreneurs (mostly Sage partners and customers) understand how they create value for their customers  and better capture that value through the prices they set.

Please note that the first sentence is the key. I have been testing this at gatherings such as cocktail parties and even PTA meetings when I am asked the usual obligatory opening question, “So, what do you do?”

I have been replying with my Why. This is usually followed by a quizzical look, but after a brief moment, some variation of the phrase, “Tell me more,” is uttered. This leads to some great conversations. Conversations I never would have had, if I did not start with Why.

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