About Some Webcasts

Over the next few months I will be delivering some webcasts that are aimed mostly at accountants. However, most of the material is applicable to all knowledge workers and professionals.

The webcast belong to one of two series: Tax Free Tuesdays and $5 Fridays. As you might guess the Tuesdays sessions are free, while the Friday sessions will cost you $5.

Here are the details of the first three sessions:

  • Friday, February 28 at 1:00pm ET – Creating Strategy in a Small Firm – This session will be dedicated to the possibility that even small firms can create and execute meaningful strategic plans. Creating a well defined strategy is hard work and not for everyone, as it requires us to begin to say “no” to stuff we usually say “yes” to. You are hereby invited to open a dialogue about how best to go about creating a strategy for your small firm.
  • Tuesday, February 25 at 1:00 pm ET – Top Ten Business Myths – This session is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about these myths is hard because it requires us to examine some of our most deeply held beliefs and either dismiss them or at least think differently about them. If you are interesting in having a conversation about business myths, you are invited to attend this session.
  • Friday, March 7 at 1:00 pm ET – Introduction to the Professional Knowledge Firm (aka Firm of the Future) – This session will be dedicated to the possibility that a professional organization can be run more effectively when it becomes a knowledge firm rather than a service firm. Creating such an organization is hard work and not for everyone. It requires us to think differently than we have in the past about what it is that we do. You are hereby invited to open a dialogue on a different model for creating and capturing value in a professional firm. We will explore two business models: the firm of the past and the firm of the future. We will also begin a conversation about the four transformations that need to occur in order for firm to make the transition successfully.

Once you click on the class, please click either Request for the Tuesday free webcasts or Add to cart for the $5 Friday classes. If you have any questions, you can email me at ed.kless @ sage.com or comment below.

Putting the MOASQ to work

A while back I wrote a post about what I call the MOASQ or Mother of All Strategic Questions in which I opined that the central focus of any strategy should be about creating customer value, not about generating revenue.

Last week I was working in a consulting role with an organization that shares some space with other groups. As we sat down at the conference table, I was struck by what had been sketched out on the white board by a group who had used the room prior to us. I snapped a photo.

IMG_0117Notice that this clearly illustrates a strategic conversation in which revenue generation was the focal point. Keep in mind, I am not against revenue generation, but it is an effect, not a cause.

I took the liberty of replacing Revenue with Customer value.

IMG_0118My belief is that had this shift been made, the conversation would have been very different than it was. I’ll admit, I do not know the outcome of the previous meeting. It might very well have been extraordinary, but I truly believe it would have been better still had Customer value been on the white board instead.

Thoughts?

 

 

Sage Thought Leadership Podcast for Partners

Note: For Sage Partners Only.

At Sage Summit 2013, we announced a new partner program – The Weekly Sage Partner Podcast.

This podcast will spotlight one Sage partner each week. I will conduct the interview with you and ask you to share how you have solved a particularly difficult customer problem as well as something that you are doing inside your organization to facilitate growth.

These podcasts will be posted on the Sage Thought Leadership page as well as on the iTunes feed for the podcast.

If you are interested in being interviewed, please email me.

My Sessions at Sage Summit 2013

I have had a number of requests from Sage Partners about my sessions at the upcoming Sage Summit.

Here is a quick view of all of them.

Name Day Time Co-star
The Salesatative Consultant Sunday 1pm-3pm Rob Johnson
The Salesatative Consultant (repeat) Sunday 3:30pm-5:30pm Rob Johnson
A Complete Waste of Time – Redux Monday 2pm-3pm The Attendees
Creating Access Level Agreements Monday 3:15pm-4:15pm
Avoiding Iatrogenic Consulting Monday 4:30pm-5:30pm
Introduction to the Firm of the Future Tuesday 11:15am-12:30pm
Long Distance Customer Relationships Tuesday 2pm-3:15pm Judy Thornell

Wayne Schulz

Making Your Business Anti-Fragile Wednesday 8:30am-10am
Creating Strategy in a Small Business Wednesday 10:30am-12pm
Top Ten Business Myths Wednesday 2pm-3:15pm
Initiating a Project in a Small Business Thursday 3:15pm-4:15pm John Shaver
In Defense of Business Thursday 4:30pm-5:50pm

 

If you have any questions about the details please feel free to comment or email me.