Over the next few months I will be delivering some webcasts that are aimed mostly at accountants. However, most of the material is applicable to all knowledge workers and professionals.
The webcast belong to one of two series: Tax Free Tuesdays and $5 Fridays. As you might guess the Tuesdays sessions are free, while the Friday sessions will cost you $5.
Here are the details of the first three sessions:
Friday, February 28 at 1:00pm ET – Creating Strategy in a Small Firm – This session will be dedicated to the possibility that even small firms can create and execute meaningful strategic plans. Creating a well defined strategy is hard work and not for everyone, as it requires us to begin to say “no” to stuff we usually say “yes” to. You are hereby invited to open a dialogue about how best to go about creating a strategy for your small firm.
Tuesday, February 25 at 1:00 pm ET – Top Ten Business Myths – This session is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about these myths is hard because it requires us to examine some of our most deeply held beliefs and either dismiss them or at least think differently about them. If you are interesting in having a conversation about business myths, you are invited to attend this session.
Friday, March 7 at 1:00 pm ET – Introduction to the Professional Knowledge Firm (aka Firm of the Future) – This session will be dedicated to the possibility that a professional organization can be run more effectively when it becomes a knowledge firm rather than a service firm. Creating such an organization is hard work and not for everyone. It requires us to think differently than we have in the past about what it is that we do. You are hereby invited to open a dialogue on a different model for creating and capturing value in a professional firm. We will explore two business models: the firm of the past and the firm of the future. We will also begin a conversation about the four transformations that need to occur in order for firm to make the transition successfully.
Once you click on the class, please click either Request for the Tuesday free webcasts or Add to cart for the $5 Friday classes. If you have any questions, you can email me at ed.kless @ sage.com or comment below.
A while back I wrote a post about what I call the MOASQ or Mother of All Strategic Questions in which I opined that the central focus of any strategy should be about creating customer value, not about generating revenue.
Last week I was working in a consulting role with an organization that shares some space with other groups. As we sat down at the conference table, I was struck by what had been sketched out on the white board by a group who had used the room prior to us. I snapped a photo.
Notice that this clearly illustrates a strategic conversation in which revenue generation was the focal point. Keep in mind, I am not against revenue generation, but it is an effect, not a cause.
I took the liberty of replacing Revenue with Customer value.
My belief is that had this shift been made, the conversation would have been very different than it was. I’ll admit, I do not know the outcome of the previous meeting. It might very well have been extraordinary, but I truly believe it would have been better still had Customer value been on the white board instead.
At Sage Summit 2013, we announced a new partner program – The Weekly Sage Partner Podcast.
This podcast will spotlight one Sage partner each week. I will conduct the interview with you and ask you to share how you have solved a particularly difficult customer problem as well as something that you are doing inside your organization to facilitate growth.
Last year, I had the honor and privilege of being the mayor of the Sage City Accounting Village at Summit 2012. During that event I was interviewed by Sarah Michele the host of the event. Last week, I turned the tables on her and interviewed her about the updated Sage City event scheduled for Summit 2013.
During our chat she talked about why Sage partners should volunteer to be hosts at the event.