Tag Archives: access level agreement

Rethinking Unlimited Access Level Agreements

While watching Rory Sutherland’s Zeitgeist presentation for the 20th time, I was struck (finally or again) by his story about Spotify and how they have not gotten much traction with their offer of unlimited downloads per month. He suggests that they change it to some absurdly high number like 180 songs a month. Sutherland reasons […]

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A Pricing Idea Confirmed

For years, whenever I have spoken about offering access level agreements, I have suggested a 20 percent premium if the customer wants to pay monthly instead of annually. Last week, I got some confirmation that my pricing suggestion is right on target. Google is now offering a monthly subscription price for their Google Apps. The […]

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How NOT to handle customer consultations

Recently, a friend of mine passed along a newsletter she received from her CPA. Most of the content dealt with tips on preparing for tax filing, but one entry stood out. Consultations versus “Quick Questions” One of the things my clients have enjoyed over the years is relatively easy access to me for “quick” questions, […]

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SLAs are Dead

I have just returned from Sage North America’s Insights conference in Denver. The conference is, at the same time, completely exhausting and completely invigorating. I learn so much from Sage partners because they continue to test my thinking. Without question, the best test of my thinking came during my pre-conference session on Sunday. One of […]

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