An Oldie, but Goodie – The Seven S Model

Earlier this week I had the opportunity to speak about an old friend, the Seven S Model, as part of the Sage Thought Leadership Webcast Series. This model originated at McKinsey and Company in the 1970s and was made famous by appearing on page 10 in Tom Peters and and Robert Waterman’s all-time best seller, In Search of Excellence.

images-12I present a modified version of the model which was taught to me by Howard Hansen and Doug Burgum of Great Plains Software. I am forever indebted to both of them as this model has had a most profound impact on my career.

Entitled The Seven S Model and Shared Vision, this webcast is dedicated to the possibility that organizations that have well-defined and shared visions of their future will be better places for team members to work and have happier customers. Creating a well-defined shared vision is hard work and not for everyone as it requires us to look deep into ourselves and examine our beliefs as people.

Here is the video. My thanks to my friend and college Greg Tirico for agreeing to do this interview style as opposed to the normal talking-head style that is all to prevalent today.

And, here are the slides.

Please comment with any questions or feedback that you might have.

On Paid Search vs Social Media Spending

Fellow Sage team member Greg Tirico posted an interesting link to an article which suggests that small and medium businesses are beginning to favor social media spending over paid search.

I have always thought of paid search (and even SEO) as a mistake in the consulting profession because it tends to lead to poor customer acquistion. In other words, it produces more D and F customers than A or B customers.

By their very nature web search prospects are in the gather information step in the buying process. They tend to be tire kickers who are generally looking at buying more on (pun intended) low price rather than a long-term relationship.

I think social media has the potential to change this because it turns search on it head. Instead of looking for people who already have their hand in the air (an intercept lead), social media allows the providers to look for people who have unrecognized need.

In my opinion, it is a much better place to spending marketing dollars.

ET HORA LIBELLUM DELENDA EST