Tag Archives: pricing
Pricing That Makes You Go, “Huh?”
So this morning I called to renew my, errr, son’s subscription to the MLB Insiders Club. It gets us him some “free” stuff as well as a monthly baseball magazine. Overall, I think it is a good deal. I called because the letter I received had no place where I could renew on-line and, well, [...]
Rethinking Unlimited Access Level Agreements
While watching Rory Sutherland’s Zeitgeist presentation for the 20th time, I was struck (finally or again) by his story about Spotify and how they have not gotten much traction with their offer of unlimited downloads per month. He suggests that they change it to some absurdly high number like 180 songs a month. Sutherland reasons [...]
Speaking at the Professional Pricing Society Conference
One month from today, my friend and pricing mentor, Ron Baker and I will be delivering a 2-Day Workshop entitled, Creating and Capturing Value in an Intellectual Capital Economy on Tuesday and Wednesday, October 25-26 at Caesar’s Palace in Las Vegas for the Professional Pricing Society. If you are interested in attending, click the flyer [...]
On Angie’s List’s Pricing (or how NOT to price in one easy lesson)
Last week, I surfed into Angie’s List, a site which allows people to exchange information about local services providers like carpenters, yard services, etc. I knew it was a paid membership site, and I was curious about the pricing. Long story short, I did not sign up for a membership. This morning I received the [...]
An Economic Theory of Everything
One of my all time favorite TEDTalks is by Rory Sutherland, a principal at the advertising firm Ogilvy. His brilliant analysis was on display again at Zeitgeist 2011. The lessons here are many, but for me key learning is the link between Austrian and Behavioral economics: All value is subjective, AND… All prices are [...]
On Sensational Saturday for SAN Members
On Saturday, July 9, 2011 the Sage Accountants Network (SAN) is presenting Sensational Saturday at Sage Summit 2011 at the Gaylord National Hotel just outside Washington, DC. The main draw is entitled, Tomorrow Is Today: The Accounting Firm of 2011 to be delivered by Darren Root of RootWorks and Ron Baker of the VeraSage Institute. [...]
On Creativity
Matthew Burgess, an attorney at McCullough Robertson in Brisbane, Australia and member of the VeraSage Community, sent me a link to this great example of how creativity can increase profit. Is this an outlier? Sure, but the point is that we need to increase our creativity even when is comes to the mundane. This will [...]
On Why Specialization Often Fails
My friend, VeraSage Senior Fellow and author of the new and essential Social Media Strategies for Professionals and Their Firms, Michelle Golden, was recently interviewed by CPATrendlines on why it is that specialization in professional firms often fails. Her solution is simple, but not easy for many firms to do. So if the choice is [...]
Decoy Effect Pricing Example
Sage Business Partner Wayne Schulz of Schulz Consulting posted this great example of using the decoy effect in pricing options from the New York Post on my Facebook page. This is similar to the example Dan Ariely used in his TEDtalk about the Economist. However, in that case, the publisher seemed to believe they had [...]
about.me
Ed Kless
Corporate Iconoclast
Ed Kless is the senior director of partner development and strategy for Sage Business Solutions. He is a frequent contributor to industry publications, including the Journal of Accountancy and Harvard Business Review, and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. A senior fellow at the VeraSage Institute, he lives north of Dallas with his wife and two children and ran for Texas State Senate in 2010 and 2012.
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