Firm of the Future Insights Session

For those of you who are so inclined (probably only my Mom), I present for your viewing pleasure the video feed from the dialogue session I did at Insights entitled Creating the Firm of the Future.

Here is the session description:

This session will be dedicated to the possibility that a professional organization can be run more effectively when it becomes a knowledge firm rather than a service firm. Creating such an organization is hard work and not for everyone. It requires us to think differently than we have in the past about what it is that we do. You are hereby invited to open a dialogue on a different model for creating success in a professional firm.

And, here, more importantly, is the warning slide I had on the screen as folks entered the room:

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The video is in two parts.

Part One (runs 1 hour and 25 minutes)

Part Two (runs 1 hour and 40 minutes)

SLAs are Dead

I have just returned from Sage North America’s Insights conference in Denver. The conference is, at the same time, completely exhausting and completely invigorating. I learn so much from Sage partners because they continue to test my thinking.

Without question, the best test of my thinking came during my pre-conference session on Sunday. One of the attendees (I cannot remember who, so if it is you, please claim the credit) shook me to the core. She said, “So if you believe we are professional knowledge firms, why should we be selling service level agreements?” I was dumbstruck.

My only response was, “You should not.” I have to admit, I have been wrong.

In one of the all-time great movies The Ten Commandments, Cedric Hardwicke as the Pharaoh Sethi says, “Let the name of Moses be stricken from every book and tablet. Stricken from every pylon and obelisk of Egypt. Let the name of Moses be unheard and unspoken, erased from the memory of man, for all time.”

The same must be done for service level agreements. So, let the phrase “service level agreement” be stricken from every Ron Baker book and article. Stricken from every blog post and comment on the VeraSage Website. Let the phrase of “service level agreement” be unheard and unspoken, erased from the memory of professionals, for all time.

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In keeping with this pronouncement, above is my slide from my session on creating, service access level agreements at the conference. Access Level Agreement is, for now, a placeholder. Other ideas I mulled over where: customer level agreements (too direct), support level agreements (too limiting), and access contract (too legal).

It is time once again to tap into the collective intellectual capacity of the community. Please post your ideas and arguments for or against the correct phrase.

Insights MegaSession – Creating the Firm of the Future

On Wednesday, May 19th from 1:30pm to 5:30pm at Sage North America’s annual partner conference, Insights, I will be presenting a session entitled Creating the Firm of the Future (GEN52-1,2&3).

This session will be dedicated to the possibility that a professional organization can be run more effectively when it becomes a knowledge firm rather than a service firm. Creating such an organization is hard work and not for everyone. It requires us to think differently than we have in the past about what it is that we do. You are hereby invited to open a dialogue on a different model for creating success in a professional firm.

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Learning Objectives:

  • What is a knowledge firm?
  • Moving from revenue to profit
  • Moving from capacity planning to knowledge management
  • Moving from efficiency to effectiveness
  • Moving from hourly billing to fixed pricing

Ron Baker Summarizes the Firm of the Future

The Journal of Accountancy recent posted excerpts of an interview they conducted with Ron Baker. In this seven minute clip, Ron does a great job at summarizing the concepts surrounding the firm of the future, also known as a professional knowledge firm.

This is my latest slide that illustrates this powerful idea. It differs from what Ron espouses in that I make a change in the mathematical operator used in the equation to signify that the transformations enhance each other.

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Enjoy!