While going through some old notes I found this list I developed of the top ten myths in or about business. Without further ado, they are:1. Business is a zero-sum game2. Price is based on cost3. Excessive profits must be because the company is doing something evil4. Increasing market share leads to increased profitability5. Any focus on efficiency6. Leadership is about changing others7. Strategy is about analyzing, planning and doing8. Business is science, and requires data to back up decisions9. The customer is always right10. Differentiation can be achieved by saying you are customer focusedDo you agree or disagree with any or all of these? If so, please comment.