Sage Rebranding: My personal test
Much has been written on the announcement at Sage Summit 2011 regarding Sage’s decision to rebrand our products in an effort to increase the overall brand awareness for Sage here in North America.
I see the merits on all sides of the argument and do not intend to add anything that has not been discussed in other places. I do wish, however, to propose my personal acid test which, I believe, will be a reflection of the ultimate success (or failure) of this endeavor.
Last week, I traveled to Vancouver, BC to deliver the Sage Consulting Academy. After arrival I meandered through the line at Canadian Customs and Immigration and upon my arrival at the desk, the agent asked who my employer was. I replied, “Sage.”
“Sage? Who?” he asked.
“Accpac,” I restated.
“Next,” the agent called.
So, the test is simple. I know our rebranding efforts will be a success when I travel to Canada and am admitted expediently when replying, “Sage” to the question regarding my employer.